In a recent Education Endowment Foundation
blog (Yeomans, 2017) states:
New research in education makes for interesting
reading. But ultimately, commissioning and conducting it is only worthwhile if
it is useful to teachers and can inspire helpful changes in their
everyday practice – either leading to new practices being adopted, tweaks
to what they currently do, or a reduction in the time spent on ineffective
approaches.
So in this post, we will use the work (Christensen, Dillon, Hall, & Duncan, 2016) and their notion of ‘job-theory’ to try and understand the challenges
of translating research outcomes into changes in classroom practice. In doing so, we will consider how the humble
‘milk-shake’ maybe an essential element in trying to understand how to bring
about more evidence-informed classrooms.
Job
Theory and Milk Shakes
(Christensen et
al., 2016) argue that job theory is based on the notion
that if we use a product or service, we are essentially ‘hiring’ something to
get a job done. In this context, (Christensen et
al., 2016) view a ‘job to be done’ as something that
helps an individual make progress in
his to her working life. If the product
does the job well, then in similar circumstances we are likely to use that
product again. On the other, hand if the
product does a poor job we are far less likely to use it again, and will look
for something else to help us make progress.
(Christensen et
al., 2016) go onto explain the notion job-theory of by examining why individuals may purchase a
‘milk-shake’ on his or her commute to work.
Or put another way, I wonder what job arises in people’s lives
that causes them to come to this restaurant to ‘hire’ a milk-shake? Using this perspective market research
was undertaken in a fast-food restaurant watching: What time people bought
milk-shakes? How were they dressed? Who were they with? Did they buy food as
well, or did they just drive off with it.
The research found
that a more than expected number of milk shakes were being sold to individuals
who came into the fast-food restaurant before 9.00 am, did so alone, only
purchased a milk-shake, and then drove off with it. These individuals were then asked what
‘job’ they were trying to do for themselves that causes them to stop and buy a
milk shake. Initially, the customers
found it difficult to answer the question, but eventually the researchers were
able to come up with an answer.
Customers were buying milkshakes to ‘Help
me stay awake and occupied while I make my morning commute more fun.’
Of course, buying a
milk-shake to make your morning commute more interesting isn’t the only reason why people buy
milk-shakes in the morning or at other times of day. However, it does illustrate the what causes them
to undertake a specific course of action in a particular circumstance in order to make progress
in some aspect of his or her life.
So as (Christensen et at, 2016) note - a job would appear
to have two key elements: progress
and circumstance. Progress represents movement towards achieving
some aim, objective or aspiration, and a job is nearly always being a process rather
an event to enable progress. On the
other hand, circumstance represents the specific context in which the need for
progress arises. As such circumstance
takes into account a range of issues, for example, in what context does the job take place, who needs the job to be done, when does the job need to done.
In addition, a job is
not only about progress in a given circumstance, but also emotional and social
dimensions – be it what people think is important, what they believe, how
they relate to others and how they want to be seen by others.
Job Theory and Research Use
So how can we use job
theory to think about how we can close the research-practice gap. Well one way
is for commissioners/publishers and producers of research to pose a number of
questions about the potential impact and transferability of the research
How will the research help teachers make
progress in their working lives? This
progress could take multiple forms, for example, improved pedagogical
knowledge, pedagogical content knowledge or subject expertise,
Who will use the research? At what stage of his
or her career? In what type of school, with what type of pupils? When will they
use it? How often are they likely to use it?
What’s currently getting in the way of teachers
making the progress they wish to make.
Will the research help them get over these obstacles?
How are teachers making do with sub-optimal
solutions by ‘cobbling’ together something that just about works? Or are they not doing anything at all?
How would teachers define what ‘quality’ means
for a better solution, and what tradeoffs are they willing to make (adapted
from Christensen et al., 2016)
Alternatively, you may
be a school research lead screening and reviewing research evidence which may
or may not be used in your school. This
set of questions will help you identify why colleagues might ‘hire’ the
research so that they can make progress in his or her working life. If you can’t identify the ‘job to be done’ or
the circumstances in which that ‘job’ will take place, then it’s highly
unlikely that your colleagues will ‘hire’ the research.
And
some final words
Closing the research-practice gap in
schools is never going to be easy. It is
tempting to spend time thinking about how to improve the communication of the
research or how we might make the research better – or in the case of our milk-shake
– how do we let the world know we’ve made a better milk-shake. However, unless that research help teachers
get a job done – no matter how interesting and flavoursome the research – it’s
unlikely to be used.
References
Christensen,
C. M., Dillon, K., Hall, T., & Duncan, D. S. (2016). Competing Against
Luck: The Story of Innovation and Customer Choice.
Yeomans, E. (2017). What happens next? Generating
evidence is a start, helping teachers use it is the real challenge